- We Study Markets
- Posts
- đď¸ Hollywood Economics
đď¸ Hollywood Economics
[4 minutes to read] Plus: How movies make money
Weekend edition
đ Itâs Super Bowl Sunday! Who ya got, the 49ers or the Chiefs?
Usher is taking the stage for the halftime show, part of a fairly stealth comeback for the artist who brings our minds right to the mid-2000s.
While weâre here, check out Rolling Stoneâs breakdown of the very best (and worst) halftime shows. Prince takes the cake. U2âs performance in 2002 was memorable. Which is your favorite? đś
Today, we'll discuss the basic economics of Hollywood, or how movies make money, in just 4 minutes to read.
â Matthew
Quote of the Day
"An investment in knowledge pays the best interest."
â Benjamin Franklin
Sponsored By NativePath Collagen
So⌠what exactly does collagen do, again?
This nutrient is Insta-trending for a reason â itâs essential for healthy skin, joints, and bones.
The big bummer: many collagen supplements are made with artificial ingredients and (gross) animal byproducts. NativePath has a different approach. NativePath collagen is certified grass-fed and pure, and sourced from 100% happy, healthy cows⌠so you can put nutrients into a happy, healthy human.
It provides Types 1 and 3 collagen â more than 90% of your bodyâs needs.
Plus, itâs tasty and provides 20 grams of protein, so youâll get lots of energy to boot. Find out more about the many benefits of NativePathâs collagen powder on their website!
What Else Weâre Into
đş WATCH: A giant reborn: Satya Nadellaâs decade as Microsoft CEO
đ§ LISTEN: Mastering money, words and wellness with Dickie Bush
đ READ: Endurance: The amazing story of Ernest Shackletonâs voyage
Trivia
What is the highest-grossing movie of all time, adjusted for inflation? |
Hollywood Economics: How Movies Make Money
Universal/Warner Brothers
The economics of movies
The film industry isnât all glamorous. For every big hit that makes hundreds of millions â like âOppenheimerâ and âBarbie,â countless films go virtually unheard of.
There are major blockbuster films like James Cameronâs âAvatarâ (2009), grossing $2.92 billion worldwide, the most of all time. On the flip side, Walt Disneyâs âJohn Carterâ (2012) had a budget of over $250 million, yet it only made $73 millionâŚjust like a venture capital investment that fails big.
Most movies are a risky investment, not unlike venture capitalism â you take a swing, well aware that it might not pan out, even with big-name actors and actresses. But some films deliver and earn millions of dollars, even billions.
And itâs not all ticket sales at the box office. In the old days, a movie would come out in theaters, make most of its revenue via ticket sales, and then occasionally appear on TV in the years after. Not anymore, with streaming and several other ancillary revenue streams.
So, how exactly does the industry work? Letâs dive in.
âNobody knows anything
A phrase in Hollywood defines the uncertainty of the industry: âNobody knows anything.â It sounds like humble investing, where nobody knows for sure what the future will hold â not even Warren Buffett.
Nobody knows anythingâ was coined by the Oscar-winning screenwriter William Goldman, who wrote âAll the Presidentâs Menâ and âButch Cassidy and the Sundance Kid.â
As Goldman once said, âNobody knows anything. Not one person in the entire motion picture field knows for a certainty whatâs going to work.â
âLittle Miss Sunshineâ (2006) embodies the phrase. Itâs a true Cinderella story, with a budget of $8 million. Yet it earned about $60 million in U.S. theaters, almost unheard of for an indie film.
Or take âThe Blair Witch Projectâ (1999), which had a $60,000 budget and grossed $250 million globally ($140 million in the U.S.)
How movies make big money
One of the only things thatâs widely known in the industry is where the revenue comes from:
Box office: Take âAvengers: Endgame,â one of the most lucrative movies ever because it had a massive theatrical release, earning over $2.7 billion worldwide at the box office â well more than its roughly $350 million product budget and $200 million marketing budget. (It needed $550 million just to break even.)
âEven big hits can take years to break even,â one entertainment industry analyst noted. âMany other industries have a higher return on investment.â
Still, a large chunk of revenues do come from ticket sales. Often, big studios can make 50%-60% of ticket sales in the U.S., and 20%-50% overseas. A portion of all sales go to theater owners, while the studio and distributor keep the lionâs share.
Home entertainment: After their theater run, most movies become distributed through various home entertainment channels. That includes digital downloads and streaming platforms like Disney+.
Other streaming services like Netflix use subscription revenue to buy the streaming rights for new films, which in turn drive new subscribers.
Merchandising: Popular films like âAvengers: Endgameâ will sell millions of dollars in related merchandise for action figures, clothing, toys, and video games featuring characters from the movie.
âStar Warsâ (1977) became a cash cow on merc alone. The George Luca sci-fi saga has earned billions from its toys alone, paving the way for films like âToy Storyâ (1995), which has also brought in billions in retail sales.
Television rights: TV networks and cable channels can acquire the rights to air movies, which generate millions of dollars in additional revenue, usually through licensing agreements.
International distribution: âAvengersâ had a strong international presence, with significant revenue generated from theatrical releases in markets worldwide. Home entertainment sales and licensing deals also contribute to revenue from international markets.
Product placement and sponsorships: Some brands will feature aspects of the film or characters in products or sponsorships to capitalize on the filmâs large audience.
Ancillary revenue: âAvengers: Endgameâ spawned ancillary revenue streams, including soundtrack sales, theme park attractions (Avengers Campus at Disney), and live events related to the movieâs release.
The movie later launched on Disney+, helping Disney retain existing subscribers and drive new subscribers solely to watch the film.
Avatar (2009) is the highest-grossing movie ever. (20th Century Studios)
The appeal
Movies can evoke a range of emotions, transport audiences to new worlds, and ignite feelings of nostalgia. They can touch our hearts and leave a lasting impact, whether itâs a heartwarming romance, a gripping drama, or a poignant tragedy.
They transport us back in time, evoking nostalgia for bygone eras, cherished memories, and childhood dreams â helping people reconnect to their roots and relive cherished moments from their past.
No matter the genre, movies have enriched lives for generations with their emotional depth, powerful narratives, and timeless appeal.
As the author Eckhart Tolle once said, âThe power of movies lies in the fact that it enables the viewer to enter the reality, to some extent, of the characters.â
Thereâs enormous value in that.
Dive deeper
Watch more on the economics of Hollywood.
Restore Your Youth With NativePath Collagen
Pop quiz: Whatâs the bodyâs most abundant protein?
The answer: Collagen.
NativePath's Certified Grass-Fed Collagen Powder is made from grass-fed, pasture-raised cows and contains 18 grams of protein per suggested serving.
Start incorporating it daily to support skin elasticity, joint health, bone strength, and muscle growth and maintenance.
See you next time!
Enjoy reading this newsletter? Forward it to a friend.
Was this newsletter forwarded to you? Sign up here.
Use the promo code STOCKS15 at checkout for 15% off our popular course âHow To Get Started With Stocks.â
Partner with us.
Follow us on Twitter.
Keep an eye on your inbox for our newsletters on weekdays around 6pm EST and on weekends. If you have any feedback for us, simply respond to this email.
You can also leave your comments/suggestions/feedback anonymously here.
What did you think of today's newsletter? |
All the best,
P.S. The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more!
Join our subreddit r/TheInvestorsPodcast today!
Š The Investor's Podcast Network content is for educational purposes only. The calculators, videos, recommendations, and general investment ideas are not to be actioned with real money. Contact a professional and certified financial advisor before making any financial decisions. No one at The Investor's Podcast Network are professional money managers or financial advisors. The Investorâs Podcast Network and parent companies that own The Investorâs Podcast Network are not responsible for financial decisions made from using the materials provided in this email or on the website.