🎙️ An Airport is IPOing?

[5 minutes to read] Plus: 23andMe's financial demise

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Shawn O'Malley & Matthew Gutierrez
January 31, 2024

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Written by Matthew Gutierrez and Shawn O’Malley

The botanist and bestselling author Robin Wall Kimmerer has remarked, “it worries me greatly that today’s children can recognize 100 corporate logos and fewer than 10 plants” 🌱

We can’t remember the last time someone told us their favorite plant. But big brands? They’re all around us. Credit is due to big brands like Apple, Amazon, and Nike, whose brand values are nothing short of extraordinary.

💭 Their logos are recognizable in virtually every corner of the world, and their brand values have a lot to do with their market values: Amazon’s brand contributes about 19% to its total market value, including debt.

Our Chart of the Day highlights some of the biggest brands worldwide.

— Matthew & Shawn

Here’s today’s rundown:

Today, we'll discuss the three biggest stories in markets:

  • Microsoft and Google kick off big tech earnings

  • Why an airport in Europe is IPOing

  • 23andMe’s fall from $6 billion to nearly $0

All this, and more, in just 5 minutes to read.

POP QUIZ

People aren’t quitting their jobs like they used to. How much has the “quits rate” fallen in the last two years? (The answer is at the bottom of this newsletter!)

Chart of the Day

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